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Green Home Improvements .info is written by Charles Faust. Charles has been in the home improvement industry since the early 1990's and has owned his own company for a little over 10 years. This blog was created to show Charles' efforts in making his lifestyle more "Green" and how his product selections for his clients are becoming "Greener".

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Go Green as a Theme For a Boston Home Show

Written by green1 on Mar 1st, 2008 | Filed under: Green Shows Green events


I keep harping on the fact that the East coast of the United States is lacking when it comes to using green products. Once in a while a company will promote their products as green in order to stir up some interest. For the most part I feel that people driving 10mpg SUV’S will drive 20 miles to buy a bottle of “green boat cleaner” for their 20 gallon per hour boat. I’m not sure what got me started on this rant, the purpose of this article is my review of the spring home show in Boston. bulldung-marketing Go Green as a Theme For  a Boston Home Show

For some reason the home show at the World Trade Center in Boston had a green theme this year. Their website has a green theme and some good green content, even their program guide for the show talks about their green theme. While this sounds like a great way to promote green home improvements and green products, very few of their vendors sold green products. I doubt that it would of taken much of an effort to ask vendors to promote their products as being green if their products were in fact green. Since I had my kids with me I only walked the show floor once, generally I will walk a show floor 3 times before passing judgment (I might of missed a booth or two).

After reviewing all of the booths, I only invited 3 vendors to submit a story about their products that I would publish on this blog. Two of the vendors sold metal roofing with lifetime warranties and the other vendor sold a solar heating system. If my memory serves me correctly the solar heating company had a “green theme” for their booth while the roofing vendors sort of missed the focus of the show.

I noticed a bunch of booths that had products that could be considered green if they promoted them as such. For example the microfiber cleaning rags really do save on the use of paper towels and they can be washed over and over. Another example are the pots and pans that last a lifetime compared to the Teflon ones that last 2-3 years if you are lucky. Some of the larger vendors sold some products that could be considered green while selling other products that are far from being green. In my humble opinion a company’s green image is tarnished when their only motive is to jump on a trend with some products while most of their non trendy products are far from being green. I can only imagine their internal mission statement “we will try to promote some of our products as green while we sell 90% non green products to compete with our green product line”. I wonder if a really good PR campaign can overcome the losses of selling a company’s integrity?Random pictures?



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